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- How to Use the Monthly SEO Report TemplateThe Recalytics monthly SEO report template is a 3-page Word file with 7 sections and a checklist. Fill each section with Search Console and GA4 numbers, compare them with last month and last year, then run the checklist before sending.
- How to Submit a Sitemap in Google Search ConsoleTo submit a sitemap in Google Search Console, open the Sitemaps report, paste the sitemap URL into Add a new sitemap and click Submit. Success means the sitemap was read and its URLs are queued for crawling.
- How to Use URL Inspection in Google Search ConsoleURL Inspection in Google Search Console shows one page's status in Google's index: whether it is indexed, when it was last crawled and which canonical URL Google chose. The same tool can test the live page and request indexing.
- How to Set Monthly SEO Targets for ClientsTo set a monthly SEO target, take the same month last year, adjust it by the trend of the last 3 months, then add a realistic lift from the work planned. Write the target as a checkpoint, not a promise.
- How to Read the GA4 Landing Page ReportThe GA4 landing page report is under Reports, then Engagement, then Landing page. It lists the first page of each session with sessions, active users, new users, engagement time, key events and revenue.
- How to Check Backlinks in Google Search ConsoleTo check backlinks in Google Search Console, open the Links report. Its External links section lists your top linked pages, top linking sites and top linking text. The data is a sample, not a complete list.
- How to Read the Core Web Vitals Report in Search ConsoleThe Core Web Vitals report in Search Console rates loading (LCP), responsiveness (INP) and layout stability (CLS) from real Chrome user data. Each URL group is rated Good, Needs improvement or Poor for each device type.
- How to Explain Seasonality in an SEO ReportSeasonality is explained by comparing this month with the same month last year, then checking the search interest pattern in Google Trends. A drop from last month is not a problem when the same pattern shows every year.
- How to Write an SEO Report Executive SummaryAn SEO report executive summary needs only 3 sentences on the first page: the main result with its number, its cause and next month's action. A client who reads only page one still knows the result and the plan.
- How to Give an Agency or Client Search Console AccessTo give Search Console access, open Settings, then Users and permissions, then Add user. Enter the Google account email, choose Full or Restricted and save. Only a property owner can add users.
- SEO Glossary: 22 Search Console, GA4 and Reporting TermsThis SEO glossary covers the 22 terms that come up most in client SEO reports, in 3 groups: Search Console, Google Analytics 4 and reporting. Each term has a short definition and a link to its full guide.
- How Long Does SEO Take? Data and How to Measure ItGoogle says SEO usually takes 4 months to a year to show results. An Ahrefs study found only 1.74% of new pages reach the top 10 within a year. Early progress shows in indexing and impressions.
- Why Search Console Clicks and GA4 Sessions Don't MatchSearch Console clicks and GA4 sessions don't match because two different systems measure them. Search Console counts clicks in Google results. GA4 only records visits from browsers that run JavaScript and the Google tag.
- How to Read the Generative AI Report in Search ConsoleThe Search Console generative AI report shows how often links to your site appeared in AI Overviews and AI Mode. It has impressions only, no clicks, and splits by page, country, device and date.
- How to Use Search Console Regex to Split Brand QueriesA Search Console regex filter selects queries or pages by a text pattern. Open the Performance report, add a Query filter, choose Custom (regex) and enter a pattern such as brand|brand-name. Choose Doesn't match regex to see non-brand queries.
- How to Explain a Drop in Organic Traffic to ClientsExplain an organic traffic drop in 3 parts: the size of the drop, the cause the data supports, and the next step with a review date. Find the cause by comparing periods in the Search Console Performance report.
- How to Link Search Console to GA4To link Search Console to GA4, open Admin in GA4, choose Search Console Links under Product links, then pick the Search Console property and the site's web data stream.
- How to Use GA4 Key Events to Measure SEO ResultsGA4 key events are events marked as actions that matter to the business, such as form submissions or purchases. Mark the event in Admin, then read its count in the Organic Search row of the Traffic acquisition report.
- How to Choose SEO KPIs for Client ReportsSEO KPIs are the few SEO metrics that carry a target and tie to the client's business goal. Start from the business goal, pick 3 to 5 metrics, record a baseline, and write each target as a checkpoint.
- What Is Engagement Rate in GA4 and How Do You Read It?Engagement rate in GA4 is the percentage of sessions that were engaged. A session is engaged when it lasts longer than 10 seconds, has a key event, or has at least 2 page or screen views.
- Why Pages Aren't Indexed by Google and How to Fix ThemA page isn't indexed because Google hasn't found it, hasn't crawled it, or decided not to store it. Search Console's Page indexing report lists the reason for each group of pages, with example URLs.
- How to Check a Google Core Update's Impact in Search ConsoleA Google core update is a broad change to Google's ranking systems, released several times a year. Check its impact in Search Console a week after the update ends, comparing one week after with one week before.
- How to Read Google Analytics 4 for SEO ReportingGoogle Analytics 4 (GA4) records what visitors do after they arrive on a site. For SEO, the 5 most useful reports are Traffic acquisition, Landing page, Pages and screens, Key events and Google organic search traffic.
- What Is Google Search Console and How Do You Use It?Google Search Console is a free Google service for monitoring and fixing how a site appears in Google Search. Search Console shows queries, clicks, page indexing status and security issues.
- How to Write a Monthly SEO Report for ClientsA monthly SEO report for clients needs 7 sections: summary, clicks and impressions, top pages and queries, conversions, work done this month, technical issues and next month's plan. Compare every number with last month and last year.
- Why Are Impressions Up but Clicks Down in Search Console?Impressions up but clicks down means Google shows your site more often, but people pick it less often. The usual causes are AI Overviews, new low-ranking queries, a shift in query mix, devices, search appearance and bots.
- How to Read the Performance Report in Google Search ConsoleThe Google Search Console Performance report shows how often your site appears and gets clicked in Google. It has 4 numbers you read together: clicks, impressions, CTR and average position, with up to 16 months of data.