Recalytics Team
The Recalytics Team writes guides on SEO and analytics reporting for digital agencies and website owners, based on Google's official documentation and Search Console and GA4 data.
GuidesMonthly SEO Report for Clients: 7 Sections to Include
A monthly SEO report for clients has 7 sections: summary, organic clicks and impressions, top pages and queries, conversions, work done this month, technical issues and next month's plan, compared with last month and last year.
GuidesImpressions Up, Clicks Down in Search Console: 6 Causes
Impressions rising while clicks fall means a site is seen more often but chosen less often. The 6 causes: AI Overviews, new low-position queries, query mix, device or country mix, search appearance, and bots.
GuidesSearch Console Performance Report: 4 Metrics Explained
The Search Console Performance report shows how often a site appears and gets clicked in Google Search through 4 metrics: total clicks, total impressions, average CTR and average position, with up to 16 months of data.